Driven by the increasing use of Smartphones and Tablets, the Market for Mobile Processors is estimated to be as big as 1.9 Billion Units Annually, by 2016, says Research Company NPD In-Stat. These figures do not even include the use of lap tops which have never been so numerous, so if your website only works properly when viewed on a desk top computer, it could have a negative effect on your Company's prospects, sales and customer satisfaction.
So what does this mean for web designers and how do you deal with this?
The answer is Responsive Web Design, which is a modern website design technique that ensures that whatever the device your website is viewed upon, it will render on the page perfectly. That includes Smartphones, Tablets, portable Readers or even wide screen TV.
A website that has been designed using Responsive Web Design will give you the confidence that you are not missing out on any user base that is out there. Quite simply some consumers do not use desk top computers, some may only use them, and as a marketeer you need to feel confident that whatever section of users would be interested in your product or service, it is easy for them to use your website on the device of their preference.
There is another very important consideration. Emerging research suggests that more and more people actually buy products and services using portable devices. So again, if your Shopping Cart System only works properly on desk top, this is another potential barrier to sales and growth.
One great advantage of having your website produced using Responsive Web Design is that it may negate you from having to have a dedicated App built for iPhone, Android, Windows 7 or other Smartphone platforms, thus saving considerable expenditure.
Responsive Web Design is something all businesses with a web presence need to take very seriously indeed, if they are to remain competitive and switched on.
By: Patrick Arundell @ http://www.articledashboard.com
Patrick Arundell is a Director of Zest Internet Limited, a Company specialising in Internet services inc Responsive Web Design, Web Development and SEO.